‘Instead of giving small gifts to our customers, we want to make a big difference for those people who urgently need our help,’ explains ATLAS CEO Hendrik Schabsky. ‘On behalf of all our valued customers, we are donating to the Dortmunder Tafel instead of fuelling the Christmas consumer boom. We are convinced that this is a way of bringing something good into the world and putting a smile on the faces of people who have a particularly hard time at Christmas.’
The Dortmunder Tafel distributes an incredible 100,000 kilograms of food to people in need every week. With our donation, we want to help support this important work and at the same time set an example for sustainable action.
Joey Kelly as a guest at the donation handover
A special moment was the handover of the donation cheque on 4 December 2024, which was attended by extreme athlete and ATLAS brand ambassador Joey Kelly.
Joey Kelly was impressed by the work of Dortmunder Tafel:
‘Most people don't even know how much logistics and commitment are behind an organisation like this. The Tafel does a great job with its more than 350 volunteers. I hope that many others will follow this example and donate too - not just at Christmas, but all year round.’
