ATLAS becomes main partner of the German Handball Federation

“The DHB has made impressive progress in recent years - with over 760,000 members and a steadily increasing relevance of handball, not least due to the Women's and Men's World Championships. Especially in the coming year, in which we celebrate our 115th anniversary, we see the partnership with the DHB as a strong sign of shared visions and success,” explains Hendrik Schabsky, CEO of ATLAS.

From January 2025, ATLAS will be present on the national jerseys of the German men's and women's national handball teams. We will also strengthen the partnership with active digital and physical measures around the home international matches and via social media channels. Topics such as internationality, digitalization and sustainability will play a central role.
 

We are particularly looking forward to the sporting highlights of the coming year - such as the men's and women's world championships, where we will play an important role as a partner of the DHB. A special highlight will be the Women's World Championship 2025 in Dortmund's Westfalenhalle, a home game for ATLAS and the DHB!
 

We look forward to working with the DHB to further promote the sport of handball and break new ground in our cooperation.